2015 is the year to up your professional game and strengthen those areas that work and eliminate those ones that are holding you back. To get results you’ve never had before, you have to do things you have never done. Here are 10 steps you should take to move your business forward in the New Year.

1. Develop a social media strategy for business

Get all the help you need in this area. Social media is a driving force in business and in sales.  If you are not comfortable with this area of your business, then find someone who is. Social media should be an ongoing effort and one of your top priorities.

2. Leverage technology to get a competitive advantage

Learn how to use smartphones and other business-generating apps.  Don’t trust this important opportunity to chance. Study your market and utilize a variety of methods to reach them.

3. Update your website

The world sees you through your website. Update your website and make it work. You want to make sure your website uses responsive web design which means it can adjust to smartphones, tablets, personal computers, etc.  You want to be accessible with any given technology your potential customer is using.

4. Invest time in people who matter

Carefully think about who is most important to you in business: customers, prospects, staff, etc. and invest in them. Put your limited resources of time, money and energy into the people and things that will yield the maximum result. This is business and this is vitally important.

5. Connect with your customers

There is brand loyalty but there is also loyalty to the person behind the brand. Why not have both? Offer a great product and don’t be afraid to stand behind it. Let your audience see and feel that you believe in the service or product you offer.

6. Become the resource people need

Be a people magnet because of the wealth of information and ideas you have. Know your industry so customers look forward to hearing about you and how you can help them build their business.

7. Manage your time carefully to be more effective

Successful people carefully manage their time. Have a sense of urgency and get more done. Make proper time management your goal this year.

8. Add a personal touch

A postcard with your own handwriting, a phone call, an e-mail, a gift certificate…..all these things add a personal touch to doing business.  Stand out amongst your competitors and let your customers know you value their time, business, and loyalty.

9. Hustle

Your hustle factor is often the difference between success and failure. Don’t be afraid to put yourself out there as you miss a 100% of the shots you don’t take. Your hustle factor will be the driving force that helps you navigate your business.

10.  Know when to seek help

Owning and running a business can leave you pulled in a hundred different directions.  Between personal and professional obligations, rarely are there enough hours in a day to do it all.  Part of running a successful business is knowing when to seek help when help is needed. Lakeside Executive Suites in Weston, FL is here to make that decision for you even easier. We offer workspace solutions ranging from virtual offices, shared office space and coworking space to fully appointed private offices as well as access to meeting rooms and business support services.  Officing at Lakeside Executive Suites means you gain back time in your day to reinvest in your business and personal life.

Lakeside Executive Suites would like to wish you a prosperous New Year and encourage you to learn more about how we can better prepare your business for the opportunity that awaits.  Contact us at (877) 301-6197 or visit us on the web at www.lesweston.com.

Source: South Florida Business Journal