“Free” and “Facebook advice” are music to any small business owner’s ears. With the unstoppable rise of social media, it is crucial to stay in the know about social media and what it can do for your business. And evidently, lots of business owners want to stay in the know based on the more than 500 in attendance at the most recent Facebook event in Boca Raton.

“Without Facebook we wouldn’t be in business anymore,” said Lee Raymond of Raymond Lee Jewelers in Boca Raton, whose father started the business in 1983. He said Facebook fans like to see pictures of beautiful rings. “We see what gets the most buzz, and we focus on that,” he said.

Pam Waddick, who recently started her fitness business for new moms, Evolution Fitness in Boca Raton, has since expanded to Boynton Beach and Coral Springs. “It’s all because of Facebook,” she said.

Facebook can be a highly effective tool for your business when it comes to public awareness, generating leads, and actual sales. However, if you aren’t familiar with Facebook or their social media packages, knowing where to start can be very overwhelming. Fortunately, for South Florida business owners, another opportunity to learn is coming this Friday when they host another conference at the Intercontinental Hotel at Doral Miami from 9:30-11:30.

Facebook small-business expert Nina Ferritto will give tips and answer questions while a panel of local small-business owners talk about their Facebook experience. Ferritto will also explain how small businesses can choose different levels of Facebook exposure for their ads, paying a set amount, such as $10 per day or $100 per week. Facebook is even testing a “buy” button on the ads that would allow customers to buy the advertised goods directly, Ferritto said.

Edward Flak, owner of 2-year-old nurse registry LifeCare Companions in Boca Raton, attended the Facebook event and said though he pays someone else to do the company’s social media it’s important to know where your money is going and stay on top of things.

Worth your time?—yes. Worth the drive?—yes. Education and knowledge are key to running any type of business so why not?  So, once you attend the conference and realize that you need to be focusing your time and attention on the fine details of running your business, then stop by Lakeside Executive Suites and see how we can allow you to do just that.

Officing at Lakeside Executive Suites means you have the ability to step away from work and still keep your phones answered and your business running. We offer a full-service office experience from premier office space to personalized reception services, Class A meeting rooms, state-of the-art VOIP telephone system, bilingual staff, and virtual office solutions to name a few.

Visit us on the web at www.lesweston.com or call (877) 301-6197 to learn more.

Source: SunSentinel