Understanding the Importance of Your Business Address

March 22, 2016


Perception is everything in the business world. The way your clients perceive your goods or services is important, but so is the perception of where your business is located. Some people have a negative bias when it comes to a business address that is a post office box or located at a home address. They may perceive an address like this as unprofessional and will be less likely to seek you out for their needs; especially if they can’t find an address on your website. This may be hurting your business and your marketing efforts, and here’s why:

Major search engines, such as Google, use the address on your website when listing results for users making search queries that are related to your business. If Google can’t see a valid address then you are less likely (or not at all) to rank in their search index. Google is all about helping their users find what they want fast and if you don’t help Google then they won’t help you. This is very important for your SEO (Search Engine Optimization) efforts and must be the first thing you fix if your address falls in that category.

Fortunately, there is an affordable solution to help your business.

A virtual office allows you to list your business address at an office suite located in a prime location. This way, your business has a professional address that can be used on your marketing material and website as well as to receive mail & packages. Now you can work from anywhere with the secure feeling that your business address accurately reflects the professionalism your business portrays.

Another benefit for your business is the power of networking. A virtual office in an office suite can provide you the opportunity to meet other diverse businesses and like-minded individuals who can help your company grow and succeed. In addition, you will have access to meeting rooms, shared workspaces and day offices giving you all the benefits of a full time office at a fraction of the cost.

At Lakeside Executive Suites our virtual office packages can be customized to meet the needs of your business today with the flexibility to add-on additional services such as live call answering & telephone services as your small business grows.

Contact us today to find out how we can help your business succeed!

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