Utilizing the World Wide Web is your most powerful tool when it comes to marketing your business.  If someone want to know something about you, they are most likely to use their desktop, laptop, or smart phone to look up your company’s website or Facebook page.

Your web presence is often times your first impression so you need to make it strong, effective, and easy to navigate. Once you draw your audience in, you want to keep them there, encourage them to stay a while, and learn about your business and what you have to offer.

Robert Faletti, contributing writer for the South Florida Business Journal, offered these tips for measuring your website’s marketing performance.

1. Bounce rate

Bounce rate measures the percentage of visitors that land on your website and leave without visiting any subsequent pages. This metric provides insight into how well your website is meeting a user’s immediate needs: A high bounce rate usually means that your site isn’t capturing the user’s attention.

2. Visitor flow

Visitor flow data provides insight into a visitor’s path through your website. Patterns will emerge that may uncover issues with the architecture of your website. Ideally, you want the flow to be continuous from page to page without having to always go back to the home page to navigate the site.

3. Returning users

Returning user statistics are more important than they seem, since most buyers visit a site more than once before making a purchase. Improving returning user percentages increases your opportunity for sales/conversions.

4. Visitor duration

This metric is perhaps the simplest statistic to explain: the longer a user spends on your site, the more opportunity you have to convert. Strong visit duration typically means the website is filled with engaging, relevant content. As a bonus, this will help your search engine optimization efforts, too.

5. Mobile vs. desktop

While it’s not a specific metric, comparing mobile vs. desktop statistics helps us understand how users are reacting to the site on different devices. You want to make sure your website is responsive to both mobile and desktop to decrease bounce rate and increase visitor flow, returning users, and visitor duration. Again, first impressions are critical.

And first impressions aren’t just limited to the web. A strong web presence should be coupled with a strong first impression when a potential client walks into your business center and office. At Lakeside Executive Suites you will find just that. Lakeside Executive Suites is a state-of-the-art business center offering full-service private executive office space with amenities such as personalized reception services, Class A meeting rooms, state-of the-art VOIP telephone system, and a bilingual staff, to name a few.  Come work alongside other business professionals, like yourself, who now have the time and energy to focus on running their business with us taking care of the details.

Visit us on the web at www.lesweston.com or call (877) 301-6197 to learn more.

Source: South Florida Business Journal